MAC is always coming out with new collections every few weeks, making it really difficult to keep track of what's what. I like to check out the counter periodically when my fancy strikes, or if there's a particular promotion out (but that's few and far between). One of these said collections is the Retro Matte collection. Supposedly there's a popular shade with in this formulation that makes it special. Don't ask me the details. Of the collection, the one that stood out to me was Relentlessly Red.
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As with all MAC lipsticks, it has a slight vanilla sent that's not too sweet or cloying. It's a matte shade as sexpected so it's best to have balm or some sort of moisturizer underneath. It takes a little bit of work to apply on the lips, but once there it stays put. It's not too drying on the lips either, which is a definite bonus. Lasting power is longer than average since it is a matte shade.
The following are swatches on the hand and lips. It's a matte shade of a red with a pinky/coral undertone. I think it's a great shade to transition between summer and fall. Not too vampy, but still a pretty red.
Bottom Line: I generally have a love/hate relationship with matte lipsticks since it can be drying, but this is a great shade. Not too drying and generally comfortable to wear for a matte. If you don't like this shade, there are others in the collection that might be better suited for you.