If you've been following Sephora on Twitter, you have probably come across the fact that they have partnered with Pantone to come up with the concept of Color IQ, a way to target your exact skin tone shade in order to take the guess work out of foundation selection. Originally this technology was rolled out in select locations (never really looked into which ones), but this month is the big push/official unveiling of this new tech. Curious about this? You can find a Sephora store in your area by going here. Most locations have Friday-Sunday event dates from noon-6pm during the month of August. I did confirm with the Beauty Adviser that helped me, and she informed me that this technology will not go away after this month so if you can't make it, don't fear.
To continue reading the specifics and my experience, click the link below.
